The partners of 2GB Entretenimento, Binho Ulm and Zenon Bittencourt, detailed the behind-the-scenes operation of Camarote Brahma Salvador and the strategies adopted to keep the venue among the leading attractions on the Dodô Circuit (Barra-Ondina) during the Salvador Carnival. In an interview with Portal M! on Sunday (15), the entrepreneurs discussed their focus on the reveler's experience, musical diversity, and the initiative that brought Brazil National Team coach Carlo Ancelotti to the VIP lounge.
Strategy Prioritizes the Complete Reveler Experience
According to Zenon Bittencourt, the Camarote Brahma operation goes beyond musical attractions and begins the moment a customer purchases a ticket. The goal is to provide a complete experience journey, from the initial service to the guest’s stay at the venue during the festivities.
“We think about the customer’s entire journey, from the moment they decide to celebrate Carnival with Camarote Brahma. During the purchase process, we have a store in one of Salvador’s major shopping centers to welcome them properly. Then comes the whole journey—we know everything the customer goes through, from picking up the abadá to arriving at the lounge.”
Structure Enhances Comfort and Services
The lounge features a robust structure covering approximately 10,000 square meters, including 5,500 square meters of built area. According to the partner, the space was designed to ensure comfort and a wide range of services.
Highlights include gastronomic experiences, a spa, beauty salon, social areas, and privileged views of the Barra-Ondina circuit.
“When guests arrive, they are also impressed by the structure. We have 5,500 square meters of built area, in addition to the pre-existing area, totaling 10,000 square meters,” he said.
Musical Lineup Brings Together Different Rhythms
According to Zenon, the diverse musical lineup remains one of Camarote Brahma’s pillars. He emphasized that although the performances attract the most attention, they are only one part of a broader package of services.
“The musical aspect naturally attracts more attention because of the major artists performing. Today, for example, we have Matheus & Kauan and Timbalada. Durval, who is passing by behind us now, performed on Friday and delivered a very special show with a mini trio truck moving through the lounge, giving guests the traditional trio experience. The musical program is what draws the most attention, but it is just one service among many offered by Camarote Brahma.”
Special Initiative Brought Carlo Ancelotti to the Lounge
Binho Ulm explained that one of this year’s major highlights was the strategy that resulted in Carlo Ancelotti’s presence at the lounge, generating significant national media attention. According to the entrepreneur, the idea began with the creation of a special abadá inspired by the World Cup atmosphere.
“We created an abadá that would be an innovation for Salvador Carnival, and since it’s a World Cup year, we thought, ‘Let’s do something that already creates that World Cup context,’” he explained.
Partnership with Brahma Strengthened the Strategy
The initiative gained momentum with the support of Brahma, the lounge’s sponsor.
“As the lounge sponsor, Brahma had agreements not only with Ancelotti but also with Ronaldo. Within that context, they said, ‘Let’s bring him to Salvador Carnival,’ and we immediately saw it as the opportunity we were looking for,” he highlighted.
The coach attended on Carnival Friday, when the yellow abadá—referencing the Brazilian National Team—was used.
“It generated enormous publicity, which we expected, and he loved the Carnival and the lounge. Hopefully, next year they’ll come back with the sixth World Cup title,” he joked.
On the occasion, a traditional Bahian hostess managed to enter a restricted area of the lounge and handed Ancelotti a Bonfim ribbon. In an interview with Portal M!, hostess Rosângela Nascimento said she managed to bypass security in order to present the traditional symbol of Bahian culture to the Italian coach.
